Even though the global Email inbox placement rate is over 80% across different industries, you still struggle with a low open rate.
There is a reasonable chance that your emails end in the spam folder.
To tackle this and get your slice of the pie using email campaigns as a marketing tool, you need to understand why your emails get spammed.
Frankly, there are myriads of reasons your emails land in spam folder instead of Inbox and there are tons of practices that go with emailing that significantly affect your campaign.
Let dive deeper into the four deadly sins why your emails might not make it past the spam filters:
Incorrect Sender Information
One of the reason you may get spammed is when your ‘From,’ ‘To,’ ‘Reply-To,’ is inaccurate. You must know that is it essential that your receivers/subscribers know who you are or what your company is about (e.g., “Bob from Copypromoter”).
Again FTC addresses: “Your ‘From,’ ‘To,’ ‘Reply-To,’ and routing information—including the originating domain name and email address must be accurate and identify the person or business who initiated the message.”
You must choose a name that is easy to remember and avoid changing it too often.
No Link to Unsubscribe
Maybe you have the service of the best Email copywriter in the world or even write the most persuasive Email ever—if your subscribers can’t unsubscribe from your list at will. A complaint might be raised about you, and your Email could get spammed.
You must include an unsubscribe link or something similar where subscribers could easily opt-out. The practice where some marketers make subscribers go through a series of channels to unsubscribe by asking them reasons is unhygienic and unethical. Make it simple!
Missing Physical Address
Many internet marketers fail to realize the effect of not including their physical address in the Email sent to subscribers. They see nothing wrong with that and see it as a frivolous act, and hence their emails get spammed.
According to FTC CAN-SPAM Act, “Your message must include your valid physical postal address.”
The address could include your current street address, a registered private mailbox, or even a registered post office box.
Suppose you are a solopreneur and you work from your bedroom or say office space at home, then you must get a P.O. Box for your business.
Also, autoresponders like Convertkit allow you to use their physical address in case you don’t have one to use.
Bad IP Reputation
Get this straight; your Email could get spammed because of the previous user of your shared IP address. While you may not be guilty of any adverse action, there is little or nothing you could do to salvage the situation, if the IP already has a negative reputation. Hence it is best to check your IP reputation with several free tools that are available online.
There is no gainsaying that unless your emails get to subscribers Inbox, it won’t get the chance of being opened and this will negatively impact your campaign. This implies that making it to Inbox is the only key. Here are some actionable tips to get your emails Land in Inbox.